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27 Jan 2022

Director of Marketing and Media Relations – Sonoma Land Trust

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Want to help our local communities adapt to the changing climate? Ready to roll up your sleeves and help grow support for land protection, biodiversity and environmental justice? Ready to strengthen our resilience to wildfire and drought? Want to be part of a talented, deeply committed and national award-winning conservation organization? Then please read on!

Sonoma Land Trust (SLT) seeks an innovative and passionate Director of Marketing and Media Relations with a proven track record of creating dynamic and engaging marketing strategies for mission-driven organizations. Join our dedicated team of conservation practitioners and help us navigate the complex landscape of earned, owned and paid media to build support for conservation in Sonoma County and beyond.

The Land Trust serves a diverse audience with broad cultural heritages, socioeconomic backgrounds, genders and orientations. We encourage applications from candidates who reflect and value the audiences and populations we serve.

Overview
The Director of Marketing and Media Relations, in collaboration with the Executive Director and department directors, develops and implements an integrated strategy for Sonoma Land Trust marketing, media and other communications, to engage Sonoma County’s diverse communities around our mission of conservation. Using the full array of print, broadcast and online platforms, the Director proactively works with staff, board and especially the Director of Philanthropy to produce compelling and targeted messaging about how land conservation is crucial to securing a thriving, healthy future in a changing world impacted by climate change.

The Director will bring a sophisticated understanding of how to synthesize and share complex information in engaging and inspiring ways. They will understand how different demographics consume the variety of media platforms available and ensure that we make the best use of them to connect with the community. They will foster an inclusive and equity informed approach to expand audiences to reflect the demographic composition of the county in ways that resonate with and reflect each audience’s specific concerns and values around the environment. They will forge a culture of learning and adaptation for their department as media markets evolve, and they will anticipate and advise on the range of day-to-day outreach challenges and needs. The Director of Marketing and Media Relations works together with the leadership team and participates in setting the strategic and operational direction of the organization.

Download job description here.
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